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Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?

Selfish Giving

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. 144 brands that are leading on social action , sustainability, inclusivity, and fun. Marketing Manager, Think Together , Santa Ana, CA ($70k - $75k) ????

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] Journal of Retailing and Consumer Services, 53 , 101972, 1-10. Management Science, 65 (9), 4049-4062. [24]