How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story
iMarketSmart
JULY 24, 2023
More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] This matches the administrator-hero story.) This victory is not tied to the donor’s actions.
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