How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story
iMarketSmart
JULY 24, 2023
For example, it can enhance public reputation. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] It means one’s private actions match one’s ideal public values.
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