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How transactional donor relationships kill generosity

iMarketSmart

3] It’s not a shocking new idea. It need not be proportional. It can be a different size or type. It can occur much later. But it starts by answering a question: Who is able and willing to return a favor? Answering this simple question can get complex. Who is near me? Move up this scale and sharing increases.[1] Then it disappears.

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

Theory and death reminders Why is this so … uncomfortable? People use two “solutions” to the problem: [3] Ignore the problem. It runs away from death reminders. Death reminders increase the desire for this “symbolic immortality.” 11] Death reminders highlight the question, “What will they say about me when I’m gone?”

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How to help your donors score a victory and make an impact

iMarketSmart

It must be, in some way, a story about the donor and the donor’s action. The ask in the narrative arc. A typical narrative arc progresses through. Backstory and setting. These establish motivation from the main character’s original identity. The inciting incident. This presents the main character with a challenge. Climax and resolution.

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How to build deeper connections with your donors using surveys

iMarketSmart

3] This can appear as, “We need your advice … Oh, but now that you’re giving advice, we actually want your money.” It’s easy to think of this as face-to-face, one-on-one conversations. But sometimes that isn’t feasible. The right personnel aren’t available. Or their time is too expensive for the gift size. Or donors don’t want to meet.