Dr. James explains what happens when fundraising metrics go bad
iMarketSmart
NOVEMBER 28, 2022
Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3]. A business explanation: Big sales v. Fundraising is like a business that sells toothpicks AND aircraft carriers – at the same time. Even in the business world, small sales and large sales aren’t the same.
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