The Power of Heroic Philanthropy: Understanding Donor Motivations
iMarketSmart
JUNE 12, 2023
The last few posts played the primal-giving game.[1] 1] But they didn’t focus on heroes. Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. The heroic donation is an ideal. It’s an extreme form of philanthropy. The principles from the primal-giving game can still apply. But the game must change.
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