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9 Essential Nonprofit Management Skills & Development Tips

NonProfit Leadership Alliance

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. These changemakers are on the ground floor pushing initiatives forward, so you want your work environment to support their growth.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Why Quarterly Impact Reports?

Marketing 126
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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Givers benefit from their enhanced public reputation. The smarter play is this: Follow the examples of others in your community. Victory→ Enhanced Identity These other people gave. Thus, the victory enhances this source of my identity. Both of these help link the victory to an enhanced identity.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. The resolution confirms the donor’s enhanced identity resulting from the victory. Or why not just collect a list of fundraising tips and tricks? Bad fundraising doesn’t.

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. 1] But fundraising can do more. It connects in this way. But it can help the group in another way. 6] A world of indirect reciprocity strongly encourages sharing.) Is there a way around this problem?

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

The “one big thing” in fundraising is this: Advance the donor’s hero story. It can include enhanced identity. Impact In the simplest primal-giving game, impact is fixed. Now suppose the impact of my gift changes. The payoffs might instead become these: Now, my gift has a higher impact. And it’s identical.