Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. At the top of the funnel is the AWARENESS stage when it's all about getting the attention of your target prospect. Consideration ?

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Selfish Giving

MARCH 8, 2023

Case study superhero Tas Cassim from Black Dog Institute in Oz and I will discuss case studies. One of the reasons case studies are so darn effective is that they are helpful mid- and bottom-funnel. Remember, the top-of-funnel is where people first become aware of your partnership program.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Production 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? Chapters The Power of Marketing Case Studies A marketing case study might sound a tad dry at first glance, but don’t underestimate their power.

Marketing 52

Marketing Marketing Advertising Production 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 9, 2023

Content and Conversion: How Your Company Blog Can Boost Sales Figures. See how Effective Content Can Boost Sales Figures. One of the most commonly overlooked benefits of investing in content is that it can significantly boost sales figures. . This is where your company blog comes in. .

Production 52

Production Collaborations Marketing Marketing 52

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

Marketing 78

Marketing Marketing Advertising Production 78