Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. Smahht partnership teams understand that they need specific content to move prospects from Awareness ? Partnership Notes 1.

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

iMarketSmart

MAY 1, 2023

Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In 8] Charity strangers So, what do games, fish, ants, and bees have to do with fundraising? Some charities see the big “open ocean” of generic prospects. Passing strangers don’t.

Altruism and Helping 52

Altruism and Helping Law Psychology Food 52

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. In fact, on average, monthly donors retain at 80–90% vs. well under 50% for one-time donors. However, when asked if they’d already put a gift for charity in their will, fewer than 10% had done so. .

Values 129

Values Fundraising Fundraising Philanthropy 129

Selfish Giving

JUNE 27, 2018

Two weeks ago I wrote about using Facebook to promote your partnerships. I mentioned that in some states it may be illegal to promote your partnerships because of commercial co-venture laws. That's not quite true, according to my supah-smaht friend and cause marketing lawyer, Karen Wu. Partnership notes ??. ??Coca-Cola

Public and Nonprofit Management 113

Public and Nonprofit Management Advertising Marketing Marketing 113

Nonprofit Marketing Blog

SEPTEMBER 19, 2012

The longest-standing partnerships are those that not only provide value to the nonprofit but also to the company’s philanthropic AND business agendas. So over the next three days, I’m going to share some interesting new research into how corporate social responsibility (CSR) and cause marketing can do that.

Production 57

Production Environmental Advertising Universities 57