Cause Marketing, Selfishness Drive Consumer Giving
Selfish Giving
APRIL 4, 2011
New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Maybe I should change my blog to SelfishStingyUnhappyGiving.com. I’m going to hold off. Cause marketing decreases giving, happiness. Being selfish paid off quite nicely.
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