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Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Maybe I should change my blog to SelfishStingyUnhappyGiving.com. I’m going to hold off. Cause marketing decreases giving, happiness. Being selfish paid off quite nicely.

Marketing 252
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4 Lessons for Nonprofits from the 2010 Cone Cause Evolution Study

Nonprofit Marketing Blog

Today she has an update on Cone’s new study - tomorrow she unveils her own study! Cone conducts the nation’s longest Cause Branding benchmark study , which assesses how consumers feel about corporate cause marketing efforts. Nancy Schwartz’s Getting Attention Blog has some good ones.).