The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
The universal hero story (monomyth) progresses through four steps: The compelling donation experience includes these same steps. Increasing impact works in donation experiments.[2] The “one big thing” in fundraising is this: Advance the donor’s hero story. The previous article set in this series explored this in detail.
52 
Let's personalize your content