Dr. James explains what happens when fundraising metrics go bad
iMarketSmart
NOVEMBER 28, 2022
Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3]. So, what’s the answer? Is it “all about the Benjamins?” Or is it “all about the love?”. Can’t we all just get along? Consider for a moment another alternative. What if both sides were correct? They disagree. small sales. It’s all fundraising.
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