The 3 Key Elements of a Good Fundraising Story
iMarketSmart
JUNE 13, 2022
A good fundraising story, ultimately, is about the donor’s gift. In a story about the donor’s gift, who is the key character? It’s the donor. But the most interesting story for the donor is the donor’s story. When is a story the donor’s story? When is a story the donor’s story? It must lead to a gift.
Let's personalize your content