Cold calling major donors to arrange appointments doesn’t work – but this method does
iMarketSmart
FEBRUARY 24, 2021
That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Clearly I lost sight of what fundraisers wanted and the fundraisers let us know how foolish I was.
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