Dr. James explains why “No” often leads to “Yes”
iMarketSmart
FEBRUARY 20, 2023
What amount would be easy for this donor?”) Just keep asking! We put in the work. We put in the planning. We carefully execute each step in the cultivation process. We thoughtfully craft and stage the fundraising ask. And, finally, we get the answer. And the answer is … “No.” What do we feel? Disappointment? Devastation? Self-doubt?
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