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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

Don’t believe me? 8] See, e.g., Terry, N., & Macy, A. They have a hidden cost. They can strain staff resources. Worse, they can be an attractive distraction for fundraisers. Event work is urgent. People are coming!) And it’s relatively easy. Compare the response.) But urgent and easy doesn’t mean it’s important. 9] Seymour, H.