Selfish Giving

DECEMBER 2, 2020

Monetize that audience (with corporate and other forms of support). Plan B is to start building an audience TODAY with a keystone content asset. This can be a newsletter, a blog, a Youtube channel, a podcast, an Instagram handle, etc. Here are the steps Audubon took to create their keystone content asset: 1.

Marketing 204

Marketing Marketing Associations Management 204

Selfish Giving

JUNE 6, 2017

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

Marketing 185

Marketing Marketing Recruitment Health 185

Selfish Giving

SEPTEMBER 25, 2019

As I said during my presentation last week: Corporate partnerships don't build success. This can be a blog, a Facebook page, a podcast, a newsletter, an app, an event. Audubon is growing its database audience through content marketing and targeted online ads. You can monetize that audience later. How do I do that?"

Nonprofit governance and management 113

Nonprofit governance and management Governance Retail Foundations 113