Selfish Giving

APRIL 18, 2016

Jones , the blogger behind one of the first cause marketing blogs introduced his readers to paper icons in a 2007 post. As a former fundraiser for Children’s Miracle Network , he helped raise tens of millions of dollars with paper icons. That’s why I call them charity pinups. What is a charity pinup?

Children 100

Children Associations Fundraising Fundraising 100

Selfish Giving

JULY 9, 2012

Every nonprofit wants to recruit new corporate partners, but your best bet to raise more money is to find new ways to work with your existing partners. Be a real partner, which means you are focused on their interests even when they’re not not raising money for you. . That’s not where the money is.

Recruitment 237

Recruitment Philanthropy Values Technology 237

Selfish Giving

DECEMBER 27, 2011

My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. I also like that the two co-founders of the company saw the value and promise of using SMS for consumers to direct their donations to one of four charities. ~~~. to one of four causes.

Marketing 239

Marketing Marketing Homelessness Food 239

Selfish Giving

APRIL 4, 2011

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Maybe I should change my blog to SelfishStingyUnhappyGiving.com. To date, they’ve raised $5,000. Consumers are unclear of how much cause marketing raises, where donations go.

Marketing 252

Marketing Marketing Retail Production 252

Selfish Giving

OCTOBER 13, 2009

Twitter, Facebook, blogging, etc.), For example, this past summer my nonprofit did a pinup program with four New England businesses: Tedeschi Food Shops , Ocean State Job Lots , iParty and The Upper Crust. The program went well and we raised well over $100,000. Of all the different social media tools I’ve tried (e.g.

Marketing 229

Marketing Marketing Participation and motivation Production 229

Selfish Giving

FEBRUARY 12, 2010

If you’re a retailer you could raise the funds needed for the sponsorship by doing a pinup program in your stores. The money you raise underwrites your sponsorship. The cause wins because they raise more money than they would have ever gotten from a company check. Companies are busier than ever.

Retail 162

Retail Nonprofits Marketing Marketing 162

Selfish Giving

JANUARY 6, 2021

Become a Nonprofit Thought Leader Blogging 30 Minutes a Day. How the Hell Did Kmart Raise $22 Million for St. In Defense of the Humble - Yet Incredibly Annoying - Charity Pinup. Who are those other stores raising money for??? ?? Everything. This works! Read the comments. Of course, I love #5: Newsletters.

Food 130

Food Retail Philanthropy Technology 130