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Nonprofit Tech for Good
AUGUST 9, 2021
This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.
Selfish Giving
APRIL 4, 2011
New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Maybe I should change my blog to SelfishStingyUnhappyGiving.com. It’s important to understand that few nonprofits pursue cause marketing strictly for revenue.
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