Dr. James explains what happens when fundraising metrics go bad
iMarketSmart
NOVEMBER 28, 2022
A business explanation: Big sales v. Fundraising is like a business that sells toothpicks AND aircraft carriers – at the same time. Even in the business world, small sales and large sales aren’t the same. Small sales are about quick, superficial transactions. Fightin’ words. That’s easy. Start talking metrics.
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