Candid

SEPTEMBER 27, 2023

It also signals the arrival of a season of significant generosity—with nearly 37% of giving occurring in the final three months of the year. We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. Make sure that your appeal stands out by reading these four titles.

Fundraising 119

Fundraising Fundraising Nonprofits Nonprofit Leadership 119

iMarketSmart

MARCH 13, 2022

Different sources give different answers. It leads to giving. In these studies, giving is triggered by: Social emotion. Social emotion. In his workshop for aspiring Hollywood screenwriters, Michael Hauge explains, “No matter what kind of storyteller you are … you have one primary objective. What is it?

Psychology 52

Psychology Nonprofit Administration and Development Activism Philanthropy 52

iMarketSmart

MARCH 20, 2022

The image must evoke social emotion.). (The The image must evoke social emotion.). In brain imaging, donating is predicted by social-emotional valuation.[2] A vague story doesn’t create social emotion. But the internal goal is this: Evoke a clear image that generates social emotion.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52