Remove blog the-true-key-to-unlocking-giving-is-generosity
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12 free nonprofit books to help you achieve year-end fundraising success

Candid

It also signals the arrival of a season of significant generosity—with nearly 37% of giving occurring in the final three months of the year. Get step-by-step guidance and practical tools for running an effective, well-coordinated annual giving campaign. Autumn brings more than a colorful display of leaves changing, though.

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Anatomy of a successful capital campaign committee meeting

Candid

By recruiting not just skilled staff but also key prospects and external stakeholders, these committees and their meetings can serve double duty: driving the campaign forward logistically and unlocking further engagement and generosity from all those involved. The nature of capital campaign committee structures.

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Unlock Bigger Gifts – 3 Types of Questions that Position Major Donors for Maximum Generosity

iMarketSmart

Why do too many major donor prospects not give, or give far less than their giving capacity? Identity is the most powerful motivation for giving, because that turns the gift into an expression of who the donor is as a person. No longer are they just giving to ‘help out.’ What Comes Before This.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

TOBiologists model sustainable giving in nature with a simple game.[1] If players choose rationally, Player 1 won’t give. At the point of crisis, giving is irrational. The simple game has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. Player 2 will die. But there is a problem.

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Finally, the story behind Dr. Russell James’ research on fundraising stories

iMarketSmart

My career has always focused on charitable giving. This was true in my practice experience, my research, and my teaching. Specifically, I focus on how to encourage generosity.) They’re often 10x or 100x larger than a donor’s annual giving.[5]. They’re often 10x or 100x larger than a donor’s annual giving.[5].

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

It’s what turns “giving” into “sharing.” Natural origins of giving: I am like them Altruism means I give away something valuable to help another. 1] I give if My Cost < (Their Benefit X Our Similarity). 1] I give if My Cost < (Their Benefit X Our Similarity). I give up something valuable.

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Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

But she had one more thing left to do before she could call it a day: write one more appeal for Giving Tuesday. You have probably never used an AI writing assistant, but you might want to start. Let me tell you about Fundwriter.ai That tool, Fundwriter.ai , has been in the works for a while and just started opening up to the general public.