Marketing for the Modern Nonprofit

NOVEMBER 9, 2022

This post is a guest blog by Jay Love, co-founder and current Chief Relationship Officer of Bloomerang. Facilitating matching gifts. Offering suggested giving amounts and recurring gift options. For example, plan a fundraising 5K or fun run, complete with branded merchandise and prizes for top runners.

Fundraising 52

Fundraising Fundraising Participation and motivation Recruitment 52

Bloomerang

AUGUST 21, 2023

These action steps are designed to correspond with the developmental stage of your fundraising program. Not all fundraising programs look alike. Let’s move to specific actions based on the developmental stage of your fundraising program. The post starts off with general guidance. Having a monetary goal is fundamental.

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Fundraising Fundraising Finance Retention 78

Top Nonprofits

JUNE 28, 2023

Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that be $10,000 or $100,000—these large donations can do wonders for your nonprofit. After all, in order to give a large gift (or even better, multiple large gifts!),

Charitable Contribution 52

Charitable Contribution Health Charitable Organizations Education 52

Fundraising Coach

JULY 27, 2023

Your nonprofit might already have videos on your website that cover your history, introduce your team and volunteers, or highlight your events and programs. Blog posts. Keeping up with your website’s blog means that you are consistently creating new content for your website.

Nonprofits 52

Nonprofits Activism Philanthropy Fundraising 52

Bloomerang

DECEMBER 3, 2021

I constantly do professional development programs. Lighthouse Counsel President Jeff Jowdy and his staff produce regular career development resources in the form of blog posts and podcasts because he knows how important it is for his clients and other nonprofit professionals to keep up. . Never stop learning” is her rallying cry. . “I

Nonprofit governance and management 107

Nonprofit governance and management Public and Nonprofit Management Education Education 107

Bloomerang

JULY 5, 2021

Your loyalty program (aka “donor communications” or “donor relations” or “donor stewardship” program) is just one of many touchpoints that must be considered within the entirety of the consumer’s brand experience. They don’t care if the touch comes from marketing, fundraising, or programs. Donors know only one organization.

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Retention Non-Profits Values Foundations 142

iMarketSmart

MAY 22, 2023

Lead with a gift: The primal-giving game Biologists model sustainable giving in nature with a game.[1] Lead with a gift, then act reciprocally.[4] Lead with two gifts, then act reciprocally.[5] Bring a gift. When bringing a gift, make sure it’s a good one. A good gift signals a “helpful reciprocity” relationship.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

Bloomerang

OCTOBER 4, 2021

In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . You’re not writing to yourself, your program staff, or your board of directors. What’s happening in the world that’s top of mind for your donors ? .

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Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

If you’re running a fundraising campaign to send children on your program to camp, don’t just rely on soliciting donations through your website or crowdfunding. Donation Match Drive This is another option when you’re looking to host shorter fundraising campaigns. Charge a fee for access and promote cross-cultural communication.

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Fundraising Fundraising Non-Profits Nonprofits 98

iMarketSmart

APRIL 10, 2023

Or their time is too expensive for the gift size. These life story questions worked for current gifts. But they were the most effective for bequest gifts.[11] 11] Other research matches this. One study tested phrases to describe a charitable bequest gift.[14] Life story references are powerful for bequest gifts.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 26, 2024

Look into different ways to raise money besides just giving gifts. This blog will discuss the five innovative fundraising ideas you can use in this era: virtual events and challenges, crowdfunding and social media campaigns, digital auctions and marketplaces, gamification and mobile apps, and interactive and immersive experiences.

Fundraising 52

Fundraising Fundraising Participation and motivation Production 52

GiveGab

SEPTEMBER 1, 2022

Brandi Yee, chief program officer at ACT for Alexandria, and host of Spring2ACTion. He encourages partners to continue leveraging peer-to-peer fundraising and matches as a means to create meaningful engagement opportunities for Giving Day supporters to feel connected to the cause, regardless of how much they can contribute.

Collaborations 52

Collaborations Production Participation and motivation Philanthropy 52

Getting Attention

DECEMBER 27, 2016

1) Expand your prospect pool program participants, volunteers, and advocates (Low-hanging fruit alert!). If possible, customize your ask to match their interaction with your organization. You can make the call to action more inspiring by making a direct connection between year-end gifts and advancing your mission (e.g.

Participation and motivation 50

Participation and motivation Food Universities Leadership 50

Get Fully Funded

FEBRUARY 9, 2021

Because the site convinced me that the organization was working to solve an urgent problem and that my gift would make a meaningful difference. For example, if your photo and accompanying story show a young person in your program delivering groceries to an older person, go with, “Older people count on our students to bring their groceries.”

Food 98

Food Nonprofits Children Retail 98

Bloomerang

AUGUST 9, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Sadly, on average, one-time gifts have no monetary value at all. It’s going to be easier to increase your donor lifetime value if you begin with those who make a higher-than-average gift. This is part four in a six-part series.

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Values Fundraising Fundraising Philanthropy 132

Bloomerang

JANUARY 7, 2022

In this guide, we’ll dive into the top Giving Tuesday ideas, tips, and tricks we’ve compiled through our research and experience in the field. Or, read with us from the top! Matching Gifts. Top 10 Expert Giving Tuesday Ideas 1. Ask for a specific gift amount from supporters. Expert Giving Tuesday Tips.

Retention 105

Retention Participation and motivation Production Fundraising 105

Bloomerang

JULY 6, 2022

A robust donor portal where supporters can review their donation history, update their credit card information, and manage their recurring gifts. Create a shortlist and request demos for your top options. Include a brief description of your fundraising purpose at the top of the page and a compelling image that highlights your mission.

Public and Nonprofit Management 97

Public and Nonprofit Management Nonprofits Management Food 97

Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. The number of online gifts went up by an astounding 43 percent! Use email appends to match your offline donors with their email addresses. The matching success rate is typically 10% to 20%. per matched name.

Advertising 47

Advertising Fundraising Fundraising Non-Profits 47

iMarketSmart

APRIL 17, 2024

And more often than not, the people they identify turn out to not be viable candidates for major gifts. In fact, we’ve written about five popular donor discovery methods that fail more than they succeed, and leave gaping holes in your organization’s fundraising that gift officers must struggle to fill. There is a better way.

Participation and motivation 52

Participation and motivation Values Activism Fundraising 52

Get Fully Funded

APRIL 29, 2021

Matching Gifts. Fortunately, you won’t need to launch a new initiative and create a new program page every week to stay active online. Nonprofit websites have grappled with this problem for some time and have come to a few useful solutions, such as: Blog. Accessibility Features. Interactive Media. Recurring Donor Options.

Nonprofits 75

Nonprofits Activism Associations Environmental 75

Bloomerang

JANUARY 19, 2022

You all are about to hear from one of the top higher ed fundraisers ever in my opinion. Has also shared a lot of her knowledge, not just on this webinar series, but she’s been really gracious with her time in contributing to our blog. And I don’t say that very often, but it’s true. Valerie, how’s it going?

Public and Nonprofit Management 91

Public and Nonprofit Management Communication Universities Leadership 91

Bloomerang

AUGUST 28, 2021

You can read her awesome advice in many leading industry publications and blogs, as well as her own website. And most importantly, and I say this a lot, but she’s a friend of the program, for sure, and has been in your shoes. Pretty please with sugar on top, any questions that you have, just pop them in that Q&A box.

Fundraising 84

Fundraising Fundraising Participation and motivation Nonprofit Administration and Development 84

iMarketSmart

NOVEMBER 16, 2022

Some gift officers have dozens of prospects in their caseloads. Sometimes, to make matters worse, a new batch of supposedly qualified major gifts prospects gets shoveled your way, and you have to reach out and add them to your increasingly untenable workload. That’s why 150 people is too many for one gift officer. Actually…yes!

Disaster Relief 52

Disaster Relief Nonprofit Administration and Development Fundraising Fundraising 52

Get Fully Funded

SEPTEMBER 20, 2022

Give Families the Gift of a Place to Call Home. As you write blog posts, social media posts, appeals, and newsletter articles, keep your message focused on your mission. Many supporters will check out your organization online before making a gift. Give Every Teen the Chance to Chase Their Dream. Every Kitten Deserves a Chance.

Fundraising 119

Fundraising Fundraising Nonprofits Values 119

Marketing for the Modern Nonprofit

JANUARY 23, 2023

The doors to my signature training program, Social Media for Social Good Academy , are open – but for a limited time only! wherever you are listening to this episode or reading this blog post! As Beth Kanter wrote on her blog, nonprofits need to use the “ Say So What To Your Data Three Times ” principle. Who’s it for?

Public and Nonprofit Management 62

Public and Nonprofit Management Public and Social Policy Management Participation and motivation 62

Bloomerang

NOVEMBER 20, 2021

They give you the gifts that keep on giving. “Join our monthly giving program.” So another client of mine, Upstream Arts, they provide programming in the Minneapolis schools, the Milwaukee School District, and I think they’re going to a couple other states now. I want to make sure my year-end gift is enough.”

Fundraising 99

Fundraising Fundraising Retention Children 99

iMarketSmart

DECEMBER 5, 2022

Each has capacity to make a $10,000 gift. Each has a 75% chance of making that gift. Each has capacity to make a $1 million gift. Each has a 3% chance of making that gift. Suppose you make one gift proposal per week. Three out of four weeks, you bring back a big gift. In legacy giving, there’s only one gift.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Nonprofit Administration and Development 52

iMarketSmart

DECEMBER 19, 2022

In other words, “I am the kind of person who makes gifts like this.” Because of my people, i.e., “People like me make gifts like this.”. In other words, “The gift will make this tangible (visualizable) impact.”. Connect the gift with the full story cycle. Ask for the gift. 43] “What inspired your first gift?”[44]

Philanthropy 52

Philanthropy Universities Values Participation and motivation 52

The Fundraising Authority

OCTOBER 28, 2021

Major Gifts – If you’re a nonprofit major gift officer, then Fundwriter can help you write great donor-facing content like prospect outreach emails and meeting follow-ups. Article Outline Plan the outline for your next blog post or newsletter article based on a topic. There’s a Fundwriter.ai Fundwriter.ai

Activism 52

Activism Fundraising Fundraising Education 52

Bloomerang

JANUARY 14, 2022

She’s got a really cool training program. We’re going to talk about the difference between securing a one-time gift versus reliable, recurring, major funders. And the first fundraiser to get 10 donors to increase their annual gift wins.” And then you funder match based on alignment. .

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Energy Nonprofit Administration and Development Fundraising Fundraising 93

Bloomerang

JANUARY 30, 2022

She’s got a really cool training program. We’re going to talk about the difference between securing a one-time gift versus reliable, recurring, major funders. And the first fundraiser to get 10 donors to increase their annual gift wins.” And then you funder match based on alignment. . I wanted to start things strong.

Energy 75

Energy Fundraising Fundraising Nonprofit Administration and Development 75

iMarketSmart

NOVEMBER 18, 2019

Each finding was discovered by analyzing over 7,000 year-end emails from 2018, and the online revenue metrics of 25 organizations with active online programs. Every time we (my colleagues and I at NextAfter) say this, either in a blog post or on a webinar, people often assume we’re against Giving Tuesday.

Fundraising 45

Fundraising Fundraising Values Marketing 45

Bloomerang

MAY 7, 2021

You know, so much of what I talk about, what all these webinars, what blog posts, everything out there is talking about is it’s really going into strategy tactics, you know, objectives, all the what we do that supports our mission, vision, and goals. That puts them in the top 1.4% of the U.S. population. . of the U.S.

Public and Nonprofit Management 122

Public and Nonprofit Management Foundations Fundraising Fundraising 122

Bloomerang

APRIL 16, 2021

She’s on, you know, all the leading blogs. Well, it’s the level of awareness and understanding that a product, a program, a service, or your organization has in people’s minds. So buy those books. You’re going to want to after the presentation’s over. And she’s been all over. So this is awesome.

Public and Nonprofit Management 126

Public and Nonprofit Management Nonprofit governance and management Communication Public and Social Policy 126

EveryAction

AUGUST 17, 2016

Oscar One-Off Donor Susan Sustainer Marta Major Gifts Vince Volunteer Malik Millennial + Nellie Newbie Eddie Engager + Emma Event Attendee Luna Lapsed Donor. With that information, you can then make a tailored ask to turn that occasional gift into a monthly or weekly one. Marta Major Gifts. FYI - this is a long read.

Management 47

Management Recruitment Communication Activism 47

Ann Green

DECEMBER 5, 2023

Explore these top tips to step up your marketing strategy. You’ve assembled a fundraising team, booked a venue, and put together the perfect program agenda. Generate blog content: Consistent blog content can keep community members tapped into your organization and eager to sign up for your upcoming events.

Marketing 113

Marketing Marketing Entrepreneurship Participation and motivation 113

Care2

FEBRUARY 3, 2009

“Many groups received significant numbers of gifts this past December, but the average size gift amount dropped, especially at the higher end.” Mark Rovner’s Best Tips To Boost Your Online Fundraising Program in 2009 Don’t stop asking. Give them the sense that they will get more back than they are giving.

Non-Profits 34

Non-Profits Fundraising Fundraising Advertising 34