Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Theory: The primal-giving game The primal-giving game models the natural origins of giving.[2] 2] In the game, sustainable giving depends on community norms.[3] 3] In a reciprocal, sharing community, giving makes sense. Theory: The primal-giving game The primal-giving game models the natural origins of giving.[2]
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