Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
This affects fundraising. Which gift should the fundraiser prefer? If the fundraiser cares about the donor, the answer is already obvious. Real world: Money categories and fundraising success. Raising money from noncash assets predicts current and future fundraising success. Fundraisers can also listen.
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