Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
Marketing materials can regularly teach the benefits of such gifts. (Of The Journal of Economic Inequality, 12 (4), 439-468. [3] Journal of Family and Economic Issues, 24 (3), 233-256. Adding money market fund shares adds another $1,701.4 Marketing Science , 4(3), 199-214. [16] Fundraisers can also listen.
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