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Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)

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Marketing materials can regularly teach the benefits of such gifts. (Of Journal of Family and Economic Issues, 24 (3), 233-256. Black retirement security in the era of defined contribution plans: Why African Americans need to invest more in stocks to generate the savings they need for a comfortable retirement.

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