Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
Wealth comes from owning assets that go up in value. Wealth comes from owning assets that go up in value. People buy assets that go up in value by, Picking the right assets. Using personal effort to increase asset value. An analysis of over a million nonprofit tax returns showed the answer.[17]. Wealth is not cash.
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