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Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)

iMarketSmart

Wealth comes from owning assets that go up in value. Wealth comes from owning assets that go up in value. People buy assets that go up in value by, Picking the right assets. Using personal effort to increase asset value. Journal of Family and Economic Issues, 24 (3), 233-256. But they rarely build wealth.

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