Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
Of course, fundraisers should also educate themselves.)[19]. A sale, a retirement, an inheritance can all be times when charitable planning works well. How the structure of initial charitable contributions impacts the magnitude of subsequent support. Marketing materials can regularly teach the benefits of such gifts. (Of
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