How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)
iMarketSmart
MARCH 27, 2022
For nonprofit managers, numbers are important. It’s called behavioral finance. In charitable giving, the math system works only as a brake, not as an engine. Waking up the math or finance side blocks the social emotion side. In experiments, reminding people about money or finances reduces: Charitable giving [10].
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