Why you must deliver value in fundraising, not just take the money and run
iMarketSmart
JUNE 26, 2023
Participants each get money. They are motivational. In experiments, giving a public financial payment for a charitable act doesn’t work. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Journal of Business Ethics, 61 (1), 29-44. [19]
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