The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Let’s go back to the first law. In the primal game, giving has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. How well do charities manage this hidden impact problem? One study of over half a million donations to a public university gave an answer.[10] They get a request.
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