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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Consider the same questions.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Consider the same questions.

Values 52