How to help your donors score a victory and make an impact
iMarketSmart
JUNE 27, 2022
These establish motivation from the main character’s original identity. If the goal isn’t easy to visualize, it won’t be motivating. So, it won’t motivate a gift. A gift must first be motivated by simple, social-emotional story. But the motivating story can’t be complex. One study examined a homelessness charity.
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