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Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)

iMarketSmart

An analysis of over a million nonprofit tax returns showed the answer.[17]. This was true for every charitable cause. This is years of data from most American nonprofits. Journal of Intellectual Property Law, 13 , 179-204. Rutgers Journal of Law & Public Policy, 14, 169-195. [4] Experiments and theory are fine.

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