The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Let’s go back to the first law. In the primal game, giving has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. 3] Both work by supporting reciprocal social relationships.[4] In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. Emmons, R.
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