article thumbnail

The importance of expressing impact and gratitude in fundraising

iMarketSmart

How well do charities manage this hidden impact problem? One study of over half a million donations to a public university gave an answer.[10] The pledging puzzle: How can revocable promises increase charitable giving? Management Science, 67 (10), 5969-6627, p. Psychological Bulletin, 127 , 249-266. [4] Emmons, R.

article thumbnail

How to help your donors score a victory and make an impact

iMarketSmart

This can be internal (private meaning) or external (public reputation). Stories get complicated when charity managers get involved. Charity managers deal with society’s most difficult problems. What is the charity managers’ proposed solution? It promises a solution to the crisis. It can also be both. It’s not an accident.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Rebate versus matching: does how we subsidize charitable contributions matter? Journal of Public Economics, 87(3-4), 681-701; Eckel, C. Subsidizing charitable giving with rebates or matching: Further laboratory evidence. The psychological consequences of money.

article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Whatever you call it, an enhanced public identity can be valuable.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Whatever you call it, an enhanced public identity can be valuable.

Values 52