3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. For a cancer research charity, adding that government funding was cut did the same.[10] Otherwise, it won’t motivate action.
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