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Research: Just how much do faith, ethnicity, politics and age affect giving?

Nonprofit Marketing Blog

“In fact, donors who attend religious services are more likely to have given toward disaster relief (68%), domestic hunger or poverty relief (66%), helping people with disabilities (56%), health care or medical research (54%), and veterans’ causes (52%) than they are to have supported specifically religious work,&# the study notes.

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The Ultimate Source for Fundraising Questions – From Permission to Confirmation

iMarketSmart

But then we turn around and do the same thing, asking donors things like, “You want children to be happy and healthy, right?” Those questions can be adapted to any context – schools, hospitals, countries, communities, cities, and even to issues such as race relations, poverty, and veterans. We laugh when it’s a movie.