Agitator Cliff Notes: “Hacking Marketing”
The Agitator
MAY 23, 2018
This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. And are you doing it for them?
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