Understanding Why People Give (hint: it’s not what you think!)
Get Fully Funded
FEBRUARY 12, 2023
And more importantly, what makes someone give to YOUR nonprofit? Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors may give out of empathy, sympathy, fear, guilt, or even anger.
132 
Let's personalize your content