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The Top 5 Fundraising Trends in 2020

Nonprofit Tech for Good

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?

Selfish Giving

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Know who your top fundraiser is. Have you executed a successful checkout fundraiser? Jude Children's Research Hospital , Houston ($100k - $150k) 2.

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