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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

The letters referenced family upbringing as the source motivating generosity. This worked even when participants were randomly assigned and anonymous. Personality and altruism in the dictator game: Relationship to giving to kin, collaborators, competitors, and neutrals. Global Economics and Management Review, 19 (1-2), 3-15.