Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Congratulations — you found us! Ready to get started?

Communication 242

Communication Marketing Marketing Nonprofits 242

Nonprofit Marketing Guide

APRIL 16, 2025

Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Each nonprofit attracts a mix of these mindsets, but the key is to focus each message on one primary mindset to avoid muddled communication.

Leadership 189

Leadership Nonprofits Values Culture 189

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.

Communication 230

Communication Marketing Marketing Ethics 230

Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since. Want to be featured in this series?

Communication 270

Communication Nonprofits Food Collaborations 270

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?

Marketing 94

Marketing Marketing Retention Nonprofits 94

Bloomerang

JUNE 9, 2025

It has long made compelling sense that nonprofits find both formal and informal ways to work together for mutual benefit. million nonprofits there is too much shared if not duplicate mission space. We cringe when we hear well-intended men and women talk about establishing new nonprofits.

Collaborations 92

Collaborations Communication Nonprofit governance and management Philanthropy 92

NonProfit PRO

JUNE 27, 2025

Nonprofits across the U.S. are struggling to respond to rising community needs with limited resources, often with heartbreaking consequences. Fewer families are fed, fewer vital services reach communities and organizations feel stretched too thin to achieve their missions. Continue to your page in 15 seconds or skip this ad.

Nonprofit governance and management 208

Nonprofit governance and management Retail Public and Nonprofit Management Public and Social Policy 208

Nonprofit Tech for Good

FEBRUARY 15, 2025

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Social media followed closely at 29%, while a nonprofit’s website came in third at 17%.

Communication 110

Communication Ethics Retention Marketing 110

Nonprofit Marketing Guide

JANUARY 14, 2025

If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. We give you permission to stop doing the things that overwhelm you and offer a fresh perspective on what nonprofit communicators really need to focus on in 2025. Feeling good? Join us now!

Culture 203

Culture Communication Marketing Marketing 203

NonProfit PRO

DECEMBER 21, 2021

Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.

Marketing 331

Marketing Marketing Values Nonprofits 331

Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. Nonprofits with budgets in the $1.1-5 appeared first on Nonprofit Marketing Guide.

Communication 238

Communication Nonprofits Marketing Marketing 238

Nonprofit Marketing Guide

JANUARY 30, 2024

We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Editing tools in word processing software, your browser, CMS, etc.

Communication 261

Communication Nonprofits Management Marketing 261

Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide.

Communication 250

Communication Nonprofits Marketing Marketing 250

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request.

Communication 266

Communication Culture Ethics Nonprofits 266

Nonprofit Marketing Guide

APRIL 3, 2024

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. The post Draft and Manage Your Nonprofit Communications Budget appeared first on Nonprofit Marketing Guide (NPMG).

Management 232

Management Communication Nonprofits Marketing 232

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

Marketing 230

Marketing Marketing Nonprofits Communication 230

Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 335

Communication Economic Issues Recruitment Homelessness 335

NonProfit Leadership Alliance

JUNE 18, 2025

Nonprofit organizations depend on email as a key communication tool for engaging supporters, sharing impact stories, and driving donations. Yet many nonprofit emails remain unopened or ignored, limiting their reach and effectiveness. Nonprofit emails are just one voice in a noisy digital environment.

Participation and motivation 130

Participation and motivation Nonprofit Leadership Nonprofits Leadership 130

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communication 248

Communication Children Management Marketing 248

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Marketing 263

Marketing Marketing Nonprofits Health 263

Nonprofit Tech for Good

JUNE 16, 2025

For nonprofit marketers and fundraisers, the sheer volume of “must-use AI tools” touted on social media and tech blogs is overwhelming. For those nonprofit professionals looking to expand their knowledge of using AI for marketing and fundraising, this list of 33 AI tools is a good place to start. 14) Version.ai

Marketing 81

Marketing Marketing Fundraising Fundraising 81

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function.

Marketing 246

Marketing Marketing Nonprofit Leadership Nonprofits 246

Nonprofit Tech for Good

JANUARY 4, 2025

AI is reshaping the nonprofit landscape, presenting opportunities and challenges. Together, they offer a comprehensive view of how nonprofits can harness AI for nonprofit marketing and fundraising while addressing concerns like equity, privacy, and trust.

Ethics 103

Ethics Marketing Marketing Fundraising 103

Bloomerang

APRIL 18, 2025

Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.

Marketing 106

Marketing Marketing Communication Leadership 106

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 223

Marketing Marketing Nonprofits Energy 223

Ann Green

JUNE 30, 2025

The midpoint of the year is a good time to see if you’re meeting your fundraising and communications goals. Many nonprofits raise the most money from individual giving. Summer is usually a less busy time for nonprofits. Maybe you’re doing a poor job with your donor communication. There are many reasons for that.

Retention 143

Retention Communication Nonprofits Fundraising 143

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 236

Collaborations Communication Public and Nonprofit Management Marketing 236

Selfish Giving

MARCH 5, 2025

It ensures regular, direct, and meaningful communication with your partners, keeping them informed, engaged, and invested in your success. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Strong Communicator & Organizer. Marketing Your Cause 1.

Marketing 147

Marketing Marketing Values Foundations 147

NonProfit Leadership Alliance

DECEMBER 23, 2024

A capital campaign is a targeted fundraising effort designed to raise a significant amount of money for a nonprofit within a set timeframe. It typically combines major gifts, public contributions, and planned giving to achieve financial goals that advance a nonprofit’s mission. Kick-off phase. Public phase. Golf Tournament.

Public and Nonprofit Management 245

Public and Nonprofit Management Fundraising Fundraising Healthcare 245

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

Nonprofits 166

Nonprofits Environmental Charitable Contribution Volunteerism 166

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 264

Recruitment Communication Values Marketing 264

Nonprofit Tech for Good

DECEMBER 19, 2024

The top 10 posts on Nonprofit Tech for Good in 2024 reflect the trends that nonprofits were most interested in this past year. Happy holidays and cheers to 2025 Upcoming Certificate Programs In 2025, Nonprofit Tech for Good will offer three low-cost certificate programs for nonprofit professionals.

Nonprofits 124

Nonprofits Marketing Marketing Fundraising 124

Affnetz

JUNE 9, 2025

Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions. In this guide, we’ll dive into the world of donor management software for small nonprofits.

Management 130

Management Public and Nonprofit Management Nonprofits Retention 130

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Choose communication channels. Determine foundational details.

Marketing 236

Marketing Marketing Nonprofit Leadership Leadership 236

Nonprofit Marketing Guide

AUGUST 27, 2024

As we enter the fall season, many nonprofits are starting their annual planning processes. With that comes the need to set communications goals for the coming year. As you create your plans for the coming year and try to set communications goals, consider using this framework in discussions with other teams.

Communication 213

Communication Advertising Collaborations Marketing 213

NonProfit Leadership Alliance

DECEMBER 4, 2024

While artificial intelligence (AI) is becoming more prevalent across society, its use growing especially quickly in the nonprofit sector. As of April 2024, 58% of 501(c)(3) organizations have incorporated AI into their digital communications, and 68% use it to analyze constituent data.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Ann Green

NOVEMBER 26, 2024

Effective financial management is critical for your nonprofit to grow and thrive long-term. By Jon Osterburg If you work for a new nonprofit, your team’s primary goal is probably to get your operations off the ground and start furthering your mission. Explore four considerations for achieving financial sustainability. Methodology.

Nonprofit governance and management 148

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 148