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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. In western culture, tithing originated in windfall gains.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

He gives advice and participates.) This helps motivate sales requests. 6] For an example where cash payments reduce charitable behavior, see Ariely, D., Image motivation and monetary incentives in behaving prosocially. Psychological Science, 25 (3), 648-655; Zlatev, J. The prospect gives socially. (He