NonProfit PRO

OCTOBER 14, 2021

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.

Donor Motivation 275

Donor Motivation Philanthropy Education Education 275

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

JUNE 19, 2023

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. 13] CASE (Council for Advancement and Support of Education). Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. 8] (2016, June 2).

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. In one experiment, people could donate to help educate six children in Africa.[14] 2015.05.011.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

APRIL 10, 2023

One had response cards with this statement [where “X” was a checked box symbol]: “Annual alumni giving through the Penn Fund directly supports these priorities of undergraduate education. Philanthropy & Education, 2 (2), 1-28. [45] Raising social awareness through philately and its effect on philanthropy.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Bloomerang

MAY 9, 2021

Donor Appreciation for Major Donors. Major donors make up the backbone of successful fundraising strategies. According to this article , $410 billion was given in philanthropy in 2017 and 49% of the funds donated were by the top 1% of donors. Books or Educational Materials. Exclusive Event Opportunities.

Retention 133

Retention Activism Fundraising Fundraising 133