How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
One experiment asked about donating for an environmental problem. Motivation for giving to NCAA Division II athletics. Sport Marketing Quarterly, 28(2). Journal of Economic Behavior & Organization, 38(1), 43-57. [6] Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] 2] Hare, T.
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