How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
One experiment asked about donating for an environmental problem. Motivation for giving to NCAA Division II athletics. Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. It works if the image generates social emotion. 2015.05.011.
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