How to build deeper connections with your donors using surveys
iMarketSmart
APRIL 10, 2023
The idea is this: Suppose we ask a person to do some pro-social act. People are less likely to act pro-socially than to predict they will act pro-socially. Asking for the prediction first increases pro-social behavior. The question begins with a “social norm” statement. 33] This uses social-emotional language.
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